The aim of this research is to investigate the relationship between service quality, customer satisfaction and customer value with customer loyalty through the quality of customer relationship management and considering brand image. This research is of an applied type from the perspective of its purpose and is classified as a quantitative research from the perspective of its nature. Also, this research is of a descriptive-survey correlation type in terms of its instrument. The statistical population of this research is all customers of the food industry Behsaba in the city of Mashhad. The statistical sampling method was non-random, and 384 people were considered as the sample size through the Morgan table. The data collection tool in this research was a standard questionnaire, the content validity of which was approved by experts. Also, the reliability and validity of the questionnaire were measured using the Cronbach's alpha test, composite reliability, and convergent and divergent validity, and all variables were approved. Statistical processing of data was done at the descriptive level with SPSS and at the inferential level using structural equations and SmartPLS 4 software. The findings from the research and inferential testing of hypotheses showed that there is a relationship between service quality, customer satisfaction and customer value with the quality of customer relationship management in the food industry Behsaba. There is a relationship between the quality of customer relationship management and customer loyalty in the food industry Behsaba. There is no relationship between customer satisfaction and the quality of customer relationship management with consideration of brand image in the food industry Behsaba. There is a relationship between service quality and customer loyalty through the quality of customer relationship management and consideration of brand image in the food industry Behsaba. There is no relationship between customer satisfaction and customer loyalty through the quality of customer relationship management in the food industry Behsaba.