Brand PerformanceThe relationship between brand orientation and brand performance through the mediating role of brand fan community [Volume 1, Issue 1, 2023, Pages 108-125]
C
Customer SatisfactionAnalysis of the impact of communication between employees and customers on positive word of mouth advertising through customer satisfaction [Volume 1, Issue 1, 2023, Pages 93-107]
Customer SatisfactionInvestigating citizenship behavior and customer cooperative behavior on perceived value and customer satisfaction (The case of study: customers of Mashhad restaurants) [Volume 1, Issue 1, 2023, Pages 126-142]
D
Digital marketingThe relationship between word of mouth and electronic advertising on the nature of information & acceptability of information in digital marketing of livestock and poultry feed industry products [Volume 1, Issue 1, 2023, Pages 21-39]
I
Internal MarketingAnalysis of the position of social capital in the relationship between internal marketing and service quality [Volume 1, Issue 1, 2023, Pages 1-20]
R
Relationship between Customer and EmployeeAnalysis of the impact of communication between employees and customers on positive word of mouth advertising through customer satisfaction [Volume 1, Issue 1, 2023, Pages 93-107]
S
Sensitivity to peer influenceInvestigating the relationship between consumer socialization approach and advertising avoidance perception with the mediation of social media platform advertising attitude in Digikala customers. [Volume 1, Issue 1, 2023, Pages 56-74]
Service QualityAnalysis of the position of social capital in the relationship between internal marketing and service quality [Volume 1, Issue 1, 2023, Pages 1-20]
Social CapitalAnalysis of the position of social capital in the relationship between internal marketing and service quality [Volume 1, Issue 1, 2023, Pages 1-20]
T
TrustThe relationship between word of mouth and electronic advertising on the nature of information & acceptability of information in digital marketing of livestock and poultry feed industry products [Volume 1, Issue 1, 2023, Pages 21-39]
Y
Yekta Silk Technology Factory of MashhadAnalysis of the impact of communication between employees and customers on positive word of mouth advertising through customer satisfaction [Volume 1, Issue 1, 2023, Pages 93-107]