احمدی، مجید، سهرابی، شهلا، تهذیبی، سارا. (1399). تاثیرشخصی سازیی تبلیغات و تعامل بر ارزش تبلیغات و قصد خرید (موردمطالعه: شرکت دیجی‌کالا). مدیریت کسب‌وکار، 12(47), 1-24.
خرسندی، حامد، شاهرودی، کامبیز و پورشال، محمد حسین. (1399). سنجش تاثیر تبلیغات اینترنتی در معرفی کسب و کارهای اینترنتی (مطالعه موردی: وب سایت مهارت آموزی و آموزش آنلاین دیجی منیجر. مدیریت تبلیغات و فروش. 4)1،22-33.
رضوانی، مهران، میرطاهری، سیده فاطمه، و رضائی، مرضیه. (1398). تأثیر بکارگیری بازاریابی محتوایی بر قصد بازدید مجدد وب سایت در کسب و کارهای نوظهور اینترنتی (مورد مطالعه: وب سایت یکتا کتاب). مطالعات رفتار مصرف‌کننده, 6(1)، 21-39.
صابری رضوانی، صدیقه و اسداللهی، احسان. (1402). شناسایی و سطح‌بندی تاکتیک‌های موثر بر ارتقاء اثربخشی محتوای پیام‌های تبلیغاتی در میادین ورزشی. مطالعات مدیریت ورزشی
شیدائی، علیرضا، عیوضی حشمت، علی اصغر، و ثانویفرد، رسول. (1401). بررسی تاثیر شخصی سازی تبلیغات بر خرید آنلاین کاربران در جامعه نوگرا ( مطالعه موردی شبکه اجتماعی اینستاگرام). ماهنامه جامعه شناسی سیاسی ایران, 5(6)، 138-157.                
صنایعی؛ علی، دادوند؛ علی، رضائی دولت آبادی؛ حسین و انصاری، آذرنوش. (1401). تبیین کارکردهای ساختاری، رفتاری و زمینهای بازاریابی محتوایی بر قصد بازدید مجدد. کاوش‌های مدیریت بازرگانی، 15(31)، 79-95
طبائیان، ریحانه السادات، و محمد شفیعی، مجید. (1401). عوامل مؤثر بر انگیزش کاربران بازیها در شبکه‌های اجتماعی و تأثیر آن بر نگرش کاربر و قصد خرید. تحقیقات بازاریابی نوین، 12(4)51-68. 
محمد شفیعی، مجید، طبائیان، ریحانه السادات، و توکلی، هدی. (1397). تأثیر تجربه خاطره‌انگیز از مقصد گردشگری در عشق به برند مقصد با نقش میانجی هویت‌یابی مشتری با برند: مطالعه گردشگران اصفهان. گردشگری و توسعه 7(3)،127-141.                       
Abdullah, D., Jayaraman, K., & Kamal, S. B. M. (2016). A conceptual model of interactive hotel website: The role of perceived website interactivity and customer perceived value toward website revisit intention. Procedia economics and finance, 37, 170-175.
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International journal of information management, 42, 65-77.‏
Alalwan, A. A., Rana, N. P., Algharabat, R., & Tarhini, A. (2016). A systematic review of extant literature in social media in the marketing perspective. In Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings 15 (pp. 79-89). Springer International Publishing.‏
Anshu, K., Gaur, L., & Singh, G. (2022). Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation. Journal of Retailing and Consumer Services, 64, 102798.
Ashraf, N., Faisal, M. N., Jabbar, S., & Habib, M. A. (2019). The role of website design artifacts on consumer attitude and behavioral intentions in online shopping. Technical Journal, 24(02). ‏
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2016). Online branding: Development of hotel branding through interactivity theory. Tourism Management, 57, 180-192.‏
Becker, L., & Jaakkola, E. (2020). Customer experience: fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48, 630-648.
Beullens, K., & Vandenbosch, L. (2016). A conditional process analysis on the relationship between the use of social networking sites, attitudes, peer norms, and adolescents’ intentions to consume alcohol. Media Psychology, 19(2), 310-333.
Brajnik, G., & Gabrielli, S. (2010). A review of online advertising effects on the user experience. International Journal of Human-Computer Interaction, 26(10), 971-997.
Camilleri, M. A., & Filieri, R. (2023). Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions. International Journal of Hospitality Management, 114, 103575.‏
Chatterjee, P., Hoffman, D. L., & Novak, T. P. (2003). Modeling the clickstream: Implications for web-based advertising efforts. Marketing Science, 22(4), 520-541.‏
Che, T., Peng, Z., Lim, K. H., & Hua, Z. (2015). Antecedents of consumers’ intention to revisit an online group-buying website: A transaction cost perspective. Information & Management, 52(5), 588-598.‏
Chen, Y. H., & Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial management & data systems, 107(1), 21-36.‏
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695-720.
Desai, D. (2019). An empirical study of website personalization effect on users intention to revisit E-commerce website through cognitive and hedonic experience. In Data Management, Analytics and Innovation: Proceedings of ICDMAI 2018, Volume 2 (pp. 3-19). Springer Singapore.‏
Ducoffe, R. H. (1995). How consumers assess the value of advertising. Journal of current issues & research in advertising, 17(1), 1-18.
Falcão, J., & Isaías, P. (2020). Perceptions and attitude toward advertising on social networks and search engines: A comparative analysis. Journal of Internet Commerce, 19(4), 404-436.
Faradiba, D. J., & Efrata, T. C. (2023). The Effect of E-Service Quality on Revisit Intention with Customer Satisfaction as a Mediation Variable for Car Buying and Selling Websites in Indonesia. International Journal of Review Management Business and Entrepreneurship (RMBE), 3(2), 97-104.‏
Fazel-e-Hasan, S. M., Mortimer, G., Lings, I., & Drennan, J. (2019). Examining customer-oriented positive deviance intentions of retail employees. International Journal of Retail & Distribution Management, 47(8), 836-854.
Fornell, C., and Larcker, D. F. (1981). “Evaluating structural equation models with unobservable variables and measurement error”. Journal of marketing research, Vol. 18 No. 1, pp. 39-50.
Gaber, H. R., Wright, L. T., & Kooli, K. (2019). Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization. Cogent Business & Management, 6(1), 1618431.
Hanaysha, J. R. (2022). An examination of social media advertising features, brand engagement and purchase intention in the fast food industry. British Food Journal, 124(11), 4143-4160.
Hanaysha, J. R., & Momani, A. M. (2021). An exploration of social media marketing features and brand loyalty in the fast food industry. Journal of content community and communication, 14(8), 81-92.
Herrando, C., & Martín‐De Hoyos, M. J. (2022). Influencer endorsement posts and their effects on advertising attitudes and purchase intentions. International Journal of Consumer Studies, 46(6), 2288-2299.
Homer, P. M. (1990). The mediating role of attitude toward the ad: Some additional evidence. Journal of Marketing research, 27(1), 78-86.
Hsu, M. H., Chuang, L. W., & Hsu, C. S. (2014). Understanding online shopping intention: the roles of four types of trust and their antecedents. Internet research, 24(3), 332-352.
Https://www.statista.com/forecasts/1380173/ad-spending-markets-worldwide
Hume, M., Mort, G. S., & Winzar, H. (2007). Exploring repurchase intention in a performing arts context: who comes? and why do they come back?. International Journal of Nonprofit and Voluntary Sector Marketing, 12(2), 135-148.
Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Services, 50, 277-285.
Izquierdo-Yusta, A., Olarte-Pascual, C., & Reinares-Lara, E. (2015). Attitudes toward mobile advertising among users versus non-users of the mobile Internet. Telematics and Informatics, 32(2), 355-366.
Izogo, E. E., & Jayawardhena, C. (2018). Online shopping experience in an emerging e-retailing market. Journal of Research in Interactive Marketing, 12(2), 193-214.
Jaiswal, S., & Singh, A. (2020). Influence of the determinants of online customer experience on online customer satisfaction. Paradigm, 24(1), 41-55.
Jani, D., & Han, H. (2011). Investigating the key factors affecting behavioral intentions: Evidence from a full‐service restaurant setting. International Journal of Contemporary Hospitality Management, 23(7), 1000-1018.
Kang, I., He, X., & Ma, I. (2022). Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit. International Journal of Market Research, 64(1), 69-88.
Kaye, B. K., & Johnson, T. J. (2004). A Web for all reasons: uses and gratifications of Internet components for political information. Telematics and informatics, 21(3), 197-223.‏
Khasawneh, M. H. A., & Shuhaiber, A. (2018). Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS. International Journal of Business Information Systems, 27(3), 298-330.
Kim, M. (2020). Determinants of young consumers’ attitude toward mobile advertising: The role of regulatory focus. Journal of Promotion Management, 26(2), 186-206.
Kim, Y. J., & Han, J. (2014). Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization. Computers in human behavior, 33, 256-269.
Ko, H., Cho, C. H., & Roberts, M. S. (2005). Internet uses and gratifications: A structural equation model of interactive advertising. Journal of advertising, 34(2), 57-70.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific journal of marketing and logistics, 33(1), 53-72.
Lee, H. H., & Hill, J. T. (2013). Utilitarian and hedonic perceptions of short message service mobile marketing. International Journal of Mobile Communications, 11(6), 597-616.
Lin, T. T., & Bautista, J. R. (2018). Content-related factors influence perceived value of location-based mobile advertising. Journal of Computer Information Systems.
Lina, L. F., & Ahluwalia, L. (2021). Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising. Jurnal Manajemen Maranatha, 21(1), 1-8.
Liu, C. L. E., Sinkovics, R. R., Pezderka, N., & Haghirian, P. (2012). Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria. Journal of Interactive marketing, 26(1), 21-32.‏
Lu, J. (2014). Are personal innovativeness and social influence critical to continue with mobile commerce?. Internet research, 24(2), 134-159.
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers’ purchase intention. Journal of Business Research, 94, 378-387.
McCoy, S., Everard, A., Galletta, D. F., & Moody, G. D. (2017). Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions. Information & Management, 54(1), 14-24.
Naik, P. A., Mantrala, M. K., & Sawyer, A. G. (1998). Planning media schedules in the presence of dynamic advertising quality. Marketing science, 17(3), 214-235.‏
Niedermeier, K. E., & Pierson, C. (2010). The Impact of Type-In Interactivity and Content Consistency of Internet Ads on Brand and Message Recall. International Journal of Integrated Marketing Communications, 2(2). ‏
Okazaki, S. (2004). How do Japanese consumers perceive wireless ads? A multivariate analysis. International Journal of Advertising, 23(4), 429-454.‏
Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions. International marketing review, 30(1), 56-71.‏
Palanisamy, R. (2004). Impact of Gender Differences on Online Consumer Characteristics On Web-
based Banner Advertising Effectiveness. Journal of Services Research, 4(2), 45-74.
Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business research, 62(1), 61-67.‏
Riva, F., Magrizos, S., Rubel, M. R. B., & Rizomyliotis, I. (2022). Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality. Business Strategy and the Environment, 31(7), 2807-2819.‏
Saura, J. R., Ribeiro-Soriano, D., & Palacios Marqués, D. (2021). Setting B2B digital
marketing in artificial intelligence-based CRMs: A review and directions for future
research. Industrial Marketing Management, 98, 161-178.
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marketing. Electronic commerce research and applications, 4(2), 159-173.‏
Schiessl, D., Korelo, J., & Dias, H. B. A. (2023). How online shopping experiences shape consumer webrooming behavior. Marketing Intelligence & Planning, 41(1), 16-30.
Setyani, V., Zhu, Y. Q., Hidayanto, A. N., Sandhyaduhita, P. I., & Hsiao, B. (2019). Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media. International Journal of Information Management, 48, 96-107.
Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R. (2011). Innovations in shopper marketing: Current insights and future research issues. Journal of Retailing, 87, S29-S42.
Shapoval, V., Murphy, K. S., & Severt, D. (2018). Does service quality really matter at Green restaurants for Millennial consumers? The moderating effects of gender between loyalty and satisfaction. Journal of foodservice business research, 21(6), 591-609.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.
Sharma, D., Paul, J., Dhir, S., & Taggar, R. (2022). Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour. Asia Pacific Journal of Marketing and Logistics, 34(10), 2052-2072.
Suh, Y. I., Ahn, T., & Pedersen, P. M. (2013). Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites. International Journal of Sports Marketing and Sponsorship, 14(4), 2-19.
Tam, K. Y., & Ho, S. Y. (2005). Web personalization as a persuasion strategy: An elaboration likelihood model perspective. Information systems research, 16(3), 271-291.
Tseng, F. C., & Teng, C. I. (2016). Carefulness matters: Consumer responses to short message service advertising. International Journal of Electronic Commerce, 20(4), 525-550.
Turban, E., Lee, J., King, D., & Chung, H. M. (2000). Electronic commerce: A
managerial perspective. London (United Kingdom): Prentice Hall
Um, S., Chon, K., & Ro, Y. (2006). Antecedents of revisit intention. Annals of tourism research, 33(4), 1141-1158.
Vatanparast, R., & Butt, A. H. (2010). An empirical study of factors affecting use of mobile advertising. International Journal of Mobile Marketing, 5(1).
Zembik, M. (2015). Brand image in social media: An outline of the research related issues. Polish Journal of Management Studies, 11.‏
Zhang, M., Hu, M., Guo, L., & Liu, W. (2017). Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of service ecosystem. Internet