Academic BrandThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
Academic performanceThe mediating role of achievement motivation in the relationship between emotional intelligence with academic performance among female students of technical and vocational schools. [Volume 2, Issue 1, 2023, Pages 53-65]
Achievement motivationThe mediating role of achievement motivation in the relationship between emotional intelligence with academic performance among female students of technical and vocational schools. [Volume 2, Issue 1, 2023, Pages 53-65]
Administrative GovernancePresenting a model in order to identify the components of administrative governance with a systematic method and examine its relationship with improving organizational health [Volume 2, Issue 2, 2023, Pages 33-48]
Advertising irritationAnalyzing the effect of advertising content on the revisit intention of DigiKala website [Volume 3, Issue 1, 2025, Pages 14-28]
Advertising valueAnalyzing the effect of advertising content on the revisit intention of DigiKala website [Volume 3, Issue 1, 2025, Pages 14-28]
ArmyInvestigating the relationship between the job burnout and the mental health of employees of the Islamic Republic of Iran Army [Volume 4, Issue 1, 2025]
Azadegan plainStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
B
Brand ImageThe relationship between service quality, customer satisfaction, and customer value with customer loyalty through the quality of customer relationship management and considering brand image in the food industry in Saba. [Volume 4, Issue 1, 2025]
Brand LoyaltyInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
Brand LoyaltyRelationship between Corporate Social Responsibility with Brand Equity and Brand Loyalty in Saderat Bank of Mashhad [Volume 4, Issue 3, 2025]
Brand PerformanceThe relationship between brand orientation and brand performance through the mediating role of brand fan community [Volume 1, Issue 1, 2023, Pages 108-125]
Brand personalityInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
Brand stabilityInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
C
Citizen EngagementInvestigating the impact of service experience with employees and artificial intelligence on loyalty, analyzing the mediating role of citizen interaction and the moderating role of emotional intelligence among citizens of Gonabad, Kakhak and Bidokth [Volume 4, Issue 2, 2025]
Company performanceInvestigating the relationship between entrepreneurial orientation and company performance through social media and managerial relationships [Volume 2, Issue 2, 2023, Pages 85-101]
Compromise in valuesStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
Creativity in the production of new productsInvestigating the relationship between new product creativity dimensions and purchase intention through perceived values
(Study case: Snowva home appliance customers) [Volume 2, Issue 2, 2023, Pages 139-148]
Customer SatisfactionAnalysis of the impact of communication between employees and customers on positive word of mouth advertising through customer satisfaction [Volume 1, Issue 1, 2023, Pages 93-107]
Customer SatisfactionInvestigating citizenship behavior and customer cooperative behavior on perceived value and customer satisfaction (The case of study: customers of Mashhad restaurants) [Volume 1, Issue 1, 2023, Pages 126-142]
Customer SatisfactionInvestigating the relationship between online relational marketing and satisfaction through online trust [Volume 2, Issue 1, 2023, Pages 1-18]
Customer SatisfactionAnalysis of the role of perceived value in the relationship between citizenship behavior and customer satisfaction [Volume 2, Issue 1, 2023, Pages 38-52]
Customer SatisfactionThe Mediating Role of Service Quality and Customer Satisfaction in the Relationship Between Emotional Intelligence and Islamic Spiritual Intelligence on Customer Loyalty: A Study of Five-Star Hotels in Mashhad [Volume 4, Issue 1, 2025]
Customer ValueThe relationship between service quality, customer satisfaction, and customer value with customer loyalty through the quality of customer relationship management and considering brand image in the food industry in Saba. [Volume 4, Issue 1, 2025]
D
Digikala websiteAnalyzing the effect of advertising content on the revisit intention of DigiKala website [Volume 3, Issue 1, 2025, Pages 14-28]
Digital content marketingThe effect of digital content marketing on electronic word-of-mouth marketing through social effects [Volume 2, Issue 2, 2023, Pages 119-138]
Digital marketingThe relationship between word of mouth and electronic advertising on the nature of information & acceptability of information in digital marketing of livestock and poultry feed industry products [Volume 1, Issue 1, 2023, Pages 21-39]
E
Emotional intelligenceThe mediating role of achievement motivation in the relationship between emotional intelligence with academic performance among female students of technical and vocational schools. [Volume 2, Issue 1, 2023, Pages 53-65]
Employee turnover intentionInvestigating the relationship between internal marketing and the intention to move employees due to job integration, management coaching and job satisfaction [Volume 2, Issue 2, 2023, Pages 49-67]
Entrepreneurial OrientationInvestigating the relationship between entrepreneurial orientation and company performance through social media and managerial relationships [Volume 2, Issue 2, 2023, Pages 85-101]
Epidemic DiseaseThe impact of epidemic diseases on job stress and job satisfaction of nurses with an emphasis on organizational resilience (Study case: Mehr Mashhad Hospital) [Volume 3, Issue 1, 2025, Pages 39-50]
F
Financial StatementsThe Moderating Role of Corporate Reputation on the Relationship Between Eight Criteria and Fraudulent Reporting: Evidence from the Tehran Stock Exchange [Volume 4, Issue 3, 2025]
FraudThe Moderating Role of Corporate Reputation on the Relationship Between Eight Criteria and Fraudulent Reporting: Evidence from the Tehran Stock Exchange [Volume 4, Issue 3, 2025]
H
HomophilyInvestigating the relationship between brand value congruence and purchase intention through customer participatory behavior and customer citizenship behavior, considering transsocial relationships in Hyperme chain stores [Volume 4, Issue 2, 2025]
Hotel performanceInvestigating the effect of quality management on performance with the mediating role of organizational Ambidexterity [Volume 2, Issue 2, 2023, Pages 102-118]
Human forceInvestigating the relationship between the job burnout and the mental health of employees of the Islamic Republic of Iran Army [Volume 4, Issue 1, 2025]
Human power productivityInvestigating the impact of manpower productivity and production costs on the export of industrial goods with the mediating role of innovative behavior in the tile factories of Birjand city. [Volume 3, Issue 1, 2025, Pages 1-13]
Hybrid governanceStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
I
Information Processing StyleThe Mediating Role of Resilience in the Relationship Between Alexithymia and Information Processing Style on Occupational Burnout in Students [Volume 4, Issue 2, 2025]
Innovative behaviorInvestigating the impact of manpower productivity and production costs on the export of industrial goods with the mediating role of innovative behavior in the tile factories of Birjand city. [Volume 3, Issue 1, 2025, Pages 1-13]
Internal CommunicationInvestigating the effect of internal communication and the role of symmetric communication on employees' creativity with regard to the mediating role of feedback-seeking behavior in branches of Iran's agricultural sector development funds. [Volume 3, Issue 1, 2025, Pages 29-38]
Internal MarketingAnalysis of the position of social capital in the relationship between internal marketing and service quality [Volume 1, Issue 1, 2023, Pages 1-20]
Internal MarketingAnalyzing the role of internal marketing in improving product quality based on the structural equation model [Volume 2, Issue 1, 2023, Pages 66-87]
Internal MarketingInvestigating the relationship between internal marketing and the intention to move employees due to job integration, management coaching and job satisfaction [Volume 2, Issue 2, 2023, Pages 49-67]
Islamic Spiritual Intelligence and Emotional IntelligenceThe Mediating Role of Service Quality and Customer Satisfaction in the Relationship Between Emotional Intelligence and Islamic Spiritual Intelligence on Customer Loyalty: A Study of Five-Star Hotels in Mashhad [Volume 4, Issue 1, 2025]
J
Job BurnoutInvestigating the relationship between the job burnout and the mental health of employees of the Islamic Republic of Iran Army [Volume 4, Issue 1, 2025]
Job BurnoutThe Mediating Role of Resilience in the Relationship Between Alexithymia and Information Processing Style on Occupational Burnout in Students [Volume 4, Issue 2, 2025]
Job SatisfactionAnalyzing the role of internal marketing in improving product quality based on the structural equation model [Volume 2, Issue 1, 2023, Pages 66-87]
Job SatisfactionInvestigating the relationship between internal marketing and the intention to move employees due to job integration, management coaching and job satisfaction [Volume 2, Issue 2, 2023, Pages 49-67]
Job SatisfactionThe impact of epidemic diseases on job stress and job satisfaction of nurses with an emphasis on organizational resilience (Study case: Mehr Mashhad Hospital) [Volume 3, Issue 1, 2025, Pages 39-50]
Job StressThe impact of epidemic diseases on job stress and job satisfaction of nurses with an emphasis on organizational resilience (Study case: Mehr Mashhad Hospital) [Volume 3, Issue 1, 2025, Pages 39-50]
K
Keywords: Social intelligenceThe Relationship between Social Intelligence and Social Anxiety with the Emphasizing on Mediating Role of Coping Strategies among Students in Kavian Institute of Higher Education, Mashhad [Volume 4, Issue 1, 2025]
L
Legitimizing valueStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
LoyaltyThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
LoyaltyThe Mediating Role of Service Quality and Customer Satisfaction in the Relationship Between Emotional Intelligence and Islamic Spiritual Intelligence on Customer Loyalty: A Study of Five-Star Hotels in Mashhad [Volume 4, Issue 1, 2025]
M
Marital CommitmentThe Mediating Role of Marital Satisfaction in the Relationship between Basic Needs and Marital Commitment among Teachers [Volume 4, Issue 1, 2025]
Marital conflictsThe Mediating Role of Mindfulness in the Relationship between Early Maladaptive Schemas and Marital Conflicts among Students [Volume 4, Issue 1, 2025]
Marketing influencer attributrsThe role of influencer attributes on the purchase intention of customers [Volume 2, Issue 1, 2023, Pages 88-111]
MashhadThe Mediating Role of Service Quality and Customer Satisfaction in the Relationship Between Emotional Intelligence and Islamic Spiritual Intelligence on Customer Loyalty: A Study of Five-Star Hotels in Mashhad [Volume 4, Issue 1, 2025]
Mashhad CityInvestigating the effect of employees' personality and attachment to work flow on customer-oriented behavior with the mediating role of organizational commitment [Volume 2, Issue 2, 2023, Pages 1-15]
MindfulnessThe Mediating Role of Mindfulness in the Relationship between Early Maladaptive Schemas and Marital Conflicts among Students [Volume 4, Issue 1, 2025]
Mixing valuesStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
O
Online relational marketingInvestigating the relationship between online relational marketing and satisfaction through online trust [Volume 2, Issue 1, 2023, Pages 1-18]
Organizational healthPresenting a model in order to identify the components of administrative governance with a systematic method and examine its relationship with improving organizational health [Volume 2, Issue 2, 2023, Pages 33-48]
Organizational ResilienceThe impact of epidemic diseases on job stress and job satisfaction of nurses with an emphasis on organizational resilience (Study case: Mehr Mashhad Hospital) [Volume 3, Issue 1, 2025, Pages 39-50]
P
Product QualityAnalyzing the role of internal marketing in improving product quality based on the structural equation model [Volume 2, Issue 1, 2023, Pages 66-87]
Promoted contentAnalyzing the effect of advertising content on the revisit intention of DigiKala website [Volume 3, Issue 1, 2025, Pages 14-28]
Purchase IntentionThe role of influencer attributes on the purchase intention of customers [Volume 2, Issue 1, 2023, Pages 88-111]
Purchase IntentionInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
Purchase IntentionInvestigating the relationship between new product creativity dimensions and purchase intention through perceived values
(Study case: Snowva home appliance customers) [Volume 2, Issue 2, 2023, Pages 139-148]
Purchase IntentionInvestigating the relationship between brand value congruence and purchase intention through customer participatory behavior and customer citizenship behavior, considering transsocial relationships in Hyperme chain stores [Volume 4, Issue 2, 2025]
Q
Quality managementInvestigating the effect of quality management on performance with the mediating role of organizational Ambidexterity [Volume 2, Issue 2, 2023, Pages 102-118]
R
Relationship between Customer and EmployeeAnalysis of the impact of communication between employees and customers on positive word of mouth advertising through customer satisfaction [Volume 1, Issue 1, 2023, Pages 93-107]
ResilienceThe Mediating Role of Resilience in the Relationship Between Alexithymia and Information Processing Style on Occupational Burnout in Students [Volume 4, Issue 2, 2025]
Revisit IntentionAnalyzing the effect of advertising content on the revisit intention of DigiKala website [Volume 3, Issue 1, 2025, Pages 14-28]
S
SatisfactionThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
Sensitivity to peer influenceInvestigating the relationship between consumer socialization approach and advertising avoidance perception with the mediation of social media platform advertising attitude in Digikala customers. [Volume 1, Issue 1, 2023, Pages 56-74]
Service experience with AIInvestigating the impact of service experience with employees and artificial intelligence on loyalty, analyzing the mediating role of citizen interaction and the moderating role of emotional intelligence among citizens of Gonabad, Kakhak and Bidokth [Volume 4, Issue 2, 2025]
Service QualityAnalysis of the position of social capital in the relationship between internal marketing and service quality [Volume 1, Issue 1, 2023, Pages 1-20]
Service QualityThe relationship between service quality, customer satisfaction, and customer value with customer loyalty through the quality of customer relationship management and considering brand image in the food industry in Saba. [Volume 4, Issue 1, 2025]
Service QualityThe Mediating Role of Service Quality and Customer Satisfaction in the Relationship Between Emotional Intelligence and Islamic Spiritual Intelligence on Customer Loyalty: A Study of Five-Star Hotels in Mashhad [Volume 4, Issue 1, 2025]
Snova household appliancesInvestigating the relationship between new product creativity dimensions and purchase intention through perceived values
(Study case: Snowva home appliance customers) [Volume 2, Issue 2, 2023, Pages 139-148]
Social CapitalAnalysis of the position of social capital in the relationship between internal marketing and service quality [Volume 1, Issue 1, 2023, Pages 1-20]
Social EffectsThe effect of digital content marketing on electronic word-of-mouth marketing through social effects [Volume 2, Issue 2, 2023, Pages 119-138]
Social MediaThe role of influencer attributes on the purchase intention of customers [Volume 2, Issue 1, 2023, Pages 88-111]
Social MediaInvestigating the relationship between entrepreneurial orientation and company performance through social media and managerial relationships [Volume 2, Issue 2, 2023, Pages 85-101]
StudentsThe Relationship between Social Intelligence and Social Anxiety with the Emphasizing on Mediating Role of Coping Strategies among Students in Kavian Institute of Higher Education, Mashhad [Volume 4, Issue 1, 2025]
T
TrustThe relationship between word of mouth and electronic advertising on the nature of information & acceptability of information in digital marketing of livestock and poultry feed industry products [Volume 1, Issue 1, 2023, Pages 21-39]
TrustThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
W
Word of Mouth MarketingThe effect of digital content marketing on electronic word-of-mouth marketing through social effects [Volume 2, Issue 2, 2023, Pages 119-138]
Y
Yekta Silk Technology Factory of MashhadAnalysis of the impact of communication between employees and customers on positive word of mouth advertising through customer satisfaction [Volume 1, Issue 1, 2023, Pages 93-107]