Academic BrandThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
Academic performanceThe mediating role of achievement motivation in the relationship between emotional intelligence with academic performance among female students of technical and vocational schools. [Volume 2, Issue 1, 2023, Pages 53-65]
Achievement motivationThe mediating role of achievement motivation in the relationship between emotional intelligence with academic performance among female students of technical and vocational schools. [Volume 2, Issue 1, 2023, Pages 53-65]
Administrative GovernancePresenting a model in order to identify the components of administrative governance with a systematic method and examine its relationship with improving organizational health [Volume 2, Issue 2, 2023, Pages 33-48]
Azadegan plainStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
B
Brand LoyaltyInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
Brand personalityInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
Brand stabilityInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
C
Company performanceInvestigating the relationship between entrepreneurial orientation and company performance through social media and managerial relationships [Volume 2, Issue 2, 2023, Pages 85-101]
Compromise in valuesStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
Creativity in the production of new productsInvestigating the relationship between new product creativity dimensions and purchase intention through perceived values
(Study case: Snowva home appliance customers) [Volume 2, Issue 2, 2023, Pages 139-148]
Customer SatisfactionInvestigating the relationship between online relational marketing and satisfaction through online trust [Volume 2, Issue 1, 2023, Pages 1-18]
Customer SatisfactionAnalysis of the role of perceived value in the relationship between citizenship behavior and customer satisfaction [Volume 2, Issue 1, 2023, Pages 38-52]
D
Digital content marketingThe effect of digital content marketing on electronic word-of-mouth marketing through social effects [Volume 2, Issue 2, 2023, Pages 119-138]
E
Emotional intelligenceThe mediating role of achievement motivation in the relationship between emotional intelligence with academic performance among female students of technical and vocational schools. [Volume 2, Issue 1, 2023, Pages 53-65]
Employee turnover intentionInvestigating the relationship between internal marketing and the intention to move employees due to job integration, management coaching and job satisfaction [Volume 2, Issue 2, 2023, Pages 49-67]
Entrepreneurial OrientationInvestigating the relationship between entrepreneurial orientation and company performance through social media and managerial relationships [Volume 2, Issue 2, 2023, Pages 85-101]
H
Hotel performanceInvestigating the effect of quality management on performance with the mediating role of organizational Ambidexterity [Volume 2, Issue 2, 2023, Pages 102-118]
Hybrid governanceStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
I
Internal MarketingAnalyzing the role of internal marketing in improving product quality based on the structural equation model [Volume 2, Issue 1, 2023, Pages 66-87]
Internal MarketingInvestigating the relationship between internal marketing and the intention to move employees due to job integration, management coaching and job satisfaction [Volume 2, Issue 2, 2023, Pages 49-67]
J
Job SatisfactionAnalyzing the role of internal marketing in improving product quality based on the structural equation model [Volume 2, Issue 1, 2023, Pages 66-87]
Job SatisfactionInvestigating the relationship between internal marketing and the intention to move employees due to job integration, management coaching and job satisfaction [Volume 2, Issue 2, 2023, Pages 49-67]
L
Legitimizing valueStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
LoyaltyThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
M
Marketing influencer attributrsThe role of influencer attributes on the purchase intention of customers [Volume 2, Issue 1, 2023, Pages 88-111]
Mashhad CityInvestigating the effect of employees' personality and attachment to work flow on customer-oriented behavior with the mediating role of organizational commitment [Volume 2, Issue 2, 2023, Pages 1-15]
Mixing valuesStructural equation modeling of the relationship of hybrid governance with value creation mechanisms in Azadegan plain education [Volume 2, Issue 2, 2023, Pages 16-32]
O
Online relational marketingInvestigating the relationship between online relational marketing and satisfaction through online trust [Volume 2, Issue 1, 2023, Pages 1-18]
Organizational healthPresenting a model in order to identify the components of administrative governance with a systematic method and examine its relationship with improving organizational health [Volume 2, Issue 2, 2023, Pages 33-48]
P
Product QualityAnalyzing the role of internal marketing in improving product quality based on the structural equation model [Volume 2, Issue 1, 2023, Pages 66-87]
Purchase IntentionThe role of influencer attributes on the purchase intention of customers [Volume 2, Issue 1, 2023, Pages 88-111]
Purchase IntentionInvestigating the relationship between brand stability, brand personality and brand self-image with purchase intention and brand loyalty [Volume 2, Issue 2, 2023, Pages 68-84]
Purchase IntentionInvestigating the relationship between new product creativity dimensions and purchase intention through perceived values
(Study case: Snowva home appliance customers) [Volume 2, Issue 2, 2023, Pages 139-148]
Q
Quality managementInvestigating the effect of quality management on performance with the mediating role of organizational Ambidexterity [Volume 2, Issue 2, 2023, Pages 102-118]
S
SatisfactionThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
Snova household appliancesInvestigating the relationship between new product creativity dimensions and purchase intention through perceived values
(Study case: Snowva home appliance customers) [Volume 2, Issue 2, 2023, Pages 139-148]
Social EffectsThe effect of digital content marketing on electronic word-of-mouth marketing through social effects [Volume 2, Issue 2, 2023, Pages 119-138]
Social MediaThe role of influencer attributes on the purchase intention of customers [Volume 2, Issue 1, 2023, Pages 88-111]
Social MediaInvestigating the relationship between entrepreneurial orientation and company performance through social media and managerial relationships [Volume 2, Issue 2, 2023, Pages 85-101]
T
TrustThe effect of university brand on student loyalty with the mediator role of trust and satisfaction [Volume 2, Issue 1, 2023, Pages 19-37]
W
Word of Mouth MarketingThe effect of digital content marketing on electronic word-of-mouth marketing through social effects [Volume 2, Issue 2, 2023, Pages 119-138]
